585.545.6691 | jwatson@lawleyinsurance.com | Rochester, NY
Jennifer helps provide strategic insurance programs so you can spend more time managing their business and less time stressing over insurance. She has over 20 years of experience managing insurance needs of businesses. Her other area of focus is alternative insurance – programs that provide a transparent and cost efficient ways to transfer risk. Her work has helped many of Lawley’s clients improve their safety, training, and compliance programs, ultimately resulting in lower insurance costs.
Construction
Tree and Landscape Businesses
Trade Contractors
Transportation
Group Captives
Risk Management
Not-for-Profit Organizations
Jennifer helps provide business owners with strategic insurance programs so they can spend more time managing their business and less time distressing over insurance. Over 90% of her clients are in the tree and landscape industry and she has over 20 years of experience managing their insurance needs. Her other area of focus is alternative insurance – programs that provide a transparent and cost efficient way for business owners to transfer risk. Her work has helped many of Lawley’s clients improve their safety, training, and compliance programs, ultimately resulting in lower insurance costs.
To learn more about Jen’s work with captive insurance, watch this video.
Jennifer has 20+ years of experience in the insurance industry, focusing on tree & landscape businesses, not-for-profit organizations, green industry, construction, transportation, and trade contractors across New York.
Accredited Customer Service Representative (ACSR)
Accredited Adviser in Insurance (AAI)
Associate in Insurance Services (AIS)
Chartered Property Casualty Underwriter (CPCU)
New York State Nursery Landscape Association (NYSNLA)
Rochester Home Builders Association (RHBA)
Upstate Building Industry Alliance
Associates of Arts in Business Administration- Monroe Community College
B.S. in Economics- St. John Fisher College
Jennifer is Past President of the Professional Landscape and Nursery Trades of Genesee Finger-Lakes (PLANT GFLX) and serves as regional state representative for the New York State Nursery Landscape Association (NYSNLA).
Here are some articles and presentations that Jennifer has created pertaining to her expertise in business insurance and workers’ compensation
How Do You Insure Your Construction Equipment?
A Different Approach to Business Insurance
Hiring an Independent Contractor with no Workers’ Compensation coverage?
Lawley © 2025