Brian Murphy employee benefits communications quote

Brian Murphy, Partner in our Employee Benefits division, was recently featured in a Buffalo Business First story “Offering Benefits Is Only First Step” discussing how education and employee benefits communications for employees is critical to maximizing healthcare plans.

Brian focused on why employee benefits communications and education is so important in the employee benefits process for employees to understand everything they need to about the benefits you offer. “When you offer a product without education, it’s a waste of everyone’s time,” said Murphy.

Brian went on to discuss how the employee benefits team at Lawley engages and educates customers about their options through One-on-one meetings to better match an employee with the appropriate benefits.

“When you offer a product without education, it’s a waste of everyone’s time,” said Brian Murphy, a partner at Lawley.

The exchange includes, for example, a dental plan with three levels of varying costs and benefits. There are four options for vision coverage.

“This is important especially for workforces with changing demographics and multiple needs,” Murphy said. “Twenty years ago you had the typical nuclear family – a husband, a wife and two kids. We don’t see that as much anymore,” he said. “The demographics are changing, but if you looked at the benefits packages, they looked exactly the same.”

This proactive thinking led to the development of our private benefits exchange, Lawley Marketplace in 2013, that includes a variety of options for the workers of the 150 currently participating employers.

“At first, employees thought the variety was unnecessary until they saw statistics that showed workers were signing up for multiples of benefits,” Murphy said. “Employers might issue workers total compensation statements that show the monetary worth of their benefits.”

The full article can be read here (subscriber required content).

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